Client: CAUSE Canada
Objective: I was asked to create a catalogue to feature donation options to potential donors for CAUSE Canada. The catalogue was to have a similar look to the previously created annual report.
Approach: As previously in the annual report I wanted to elevate design fundamentals to mature the brand through clean, and easy to digest minimal creative that will encourage the audience to fully engage with the catalogue and ultimately continue donating. I planned to do this through the use of clean typography, the use of grids, bright colours, and relevant graphics to help the content within. Having some more control of the printing options I elected to use a matte paper stock which I felt helped improve the quality of images that I had as a resource.