Affordability Brochure – Towns of Banff & Canmore 

Client: FCSS joint venture compiled by the Town of Banff and Canmore Family and Community Support Services. Objective: I was asked to redesign a brochure to facilitate delivering information regarding ways to save money for newcomers to the Bow Valley (Canmore/Banff/Exshaw) and current residents who may be in need of financial assistance. Approach: I chose to find inspiration from information graphics and way-finding signs, particularly that of airports for my inspiration. I was asked not to brand as either the Town of Canmore or the Town of Banff. This approach was favourable because of the use of large icons descriptive of the resources outlined in the brochure. Further I chose bright and engaging friendly colours to help identify sections for the reader and encourage a light hearted experience for the audience. Clean use of typography and layout emphasized the concept further throughout the brochure.

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