Client: Town of Banff
Objective: The Town of Banff was looking for a campaign to encourage locals of the Town to recycle and become more conscious of protecting the environment in and around Banff. They wanted the campaign to be descriptive of the issues presented by garbage not being disposed of properly. Further they wanted a complete overhaul of the design previously being used.
Approach: Working collaboratively with the Town of Banff communication team I suggested the use of macro photography for garbage in the environment. I wanted to present the subject upfront and bold to the viewer. From a shot list provided by the Town I travelled to various locations and photographed subjects for the ads to be placed in my layouts consistent with the Town of Banff brand standards. The final ads were developed for newsprint in the weekly edition of The Rocky Mountain Outlook.