Client: CAUSE Canada
Objective: I was asked to rescue an annual report project within a short timeline. I made it my objective to create an annual report layout that is friendly, easy to read, helps the brand, and develop info-graphic information detailing highlighted stats throughout.
Approach: I wanted to elevate design fundamentals to mature the brand through clean, and easy to digest minimal creative that will encourage the audience to fully engage with the report and ultimately continue donating. I planned to do this through the use of clean typography, the use of grids, bright colours, and relevant graphics to help the stories within. Further I wanted to bring out a Christian feel to the report, through it's imagery, iconography and quotes and just greater attention given to C.A.U.S.E Canada’s core values.